About #WeRideWhy
W elcome to #WeRideWhy, a venture founded by Greg Roth and Jason Tang in 2017. Greg Roth, a lifelong athlete, avid cyclist, and fitness enthusiast, leads this endeavor. While not a professional cyclist, Greg’s passion for cycling has driven him to ride an average of 200 – 300 miles per week. He participates in various cycling events like Seattle To Portland, Ride For Major and participates in local races and Fred Hutch Obliteride, raising funds for cancer research to help find a cure.
Greg’s love for cycling goes beyond physical fitness – it’s about embracing the culture, aesthetic, and athletic challenge. Most importantly, he believes in the positive impact cycling can have on communities.
As the founder and Creative Director of Seattlemusicinsider.com, Greg’s passion extends to music as well. This venture, #WeRideWhy, blends his love for both cycling and music, sharing not only his cycling adventures but also those of others.
Our Purpose and Community Focus
#WeRideWhy? is more than just a question – it’s a conversation, a connection, a shared purpose. It’s about understanding why each of us matters, why our stories intersect, and why we come together to support those affected by cancer. The story starts with individual lives negatively impacted by cancer, which are part of a larger community united against this disease.
Renowned Voices and Local Artistry
#WeRideWhy embodies the freedom cycling offers – a reprieve from daily life’s stressors and obligations. Cycling is our escape, our sanctuary, and our connection to something bigger. We ride not just for physical health but to heal and make a difference. Our passion drives us to share our love for cycling with the world, highlighting businesses, brands, and the cycling community.
#WeRideWhy? is more than just a question – it’s a conversation, a connection, a shared purpose. It’s about understanding why each of us matters, why our stories intersect, and why we come together to support those affected by cancer. The story starts with individual lives negatively impacted by cancer, which are part of a larger community united against this disease.
The Heart of the Film
At its core, the film explores the why behind our actions. Why do we ride? Why do we fight? Why do we come together? The answer is simple: love. Love for our families, friends, communities, music, and life itself. This deep-seated love is what makes the film impactful and resonant.
The Storyteller and The Stories
The film also underscores the importance of community, regardless of differences. Cancer does not discriminate based on age, appearance, wealth, or background. It’s a universal struggle that unites us all. The goal is to move and inspire the audience to take action, fostering positive change in their lives and communities
