Launch Party At Metier


SeattleMusicinsider.com /#WeRideWhy in conjunction with Seattle Secret Shows present a music and fundraising event at Metier in Capitol Hill on Saturday, 3/25.

The Gods Themselves will be performing and featuring songs of their recent release, Be My Animal.” including their recent single / video, “Tech Boys.”


The event is a fundraiser and celebration of the launch of WeRideWhy.com, as well as the official announcement and trailer for the forthcoming, five-piece documentary film, #WeRideWhy. The brief synopsis of the film is below for the full synopsis, please visit WeRideWhy.com.

All proceeds (after expenses) will go to (Seattle Music Insider / #WeRideWhy Founder / Creative Director) Greg Roth’s cycling team who will participate, in Obliteride 2017. The team will ride 100 miles in one day to raise $20,000.00 – $30,000.00 for cancer research via Fred Hutch.  

Saturday, March 25th 2017
Doors at 9:00PM
TICKET INCLUDES access to amazing musicians and cool people throughout the night.
21+ ONLY

*In addition, we ask that you download the Obliteride Mobile App on your smartphones and donate to: Team #WeRideWhy. You will be asked to make a small donation later in the evening (but only if your heart directs you to.) : ) 

To donate to Team #WRW – zulily or join the team go here

To purchase tickets to the event go here


#WeRideWhy is a forthcoming 5-piece documentary series co-produced and co-directed by the brilliant Jason Tang. The film will tell the story of Greg Roth and hundreds of others like him who cycle in dedication to loved ones lost, or are currently suffering from cancer. The project will feature Jenny George, Ashley Berg and other mothers like Amy Furguson, whose lives have been negatively impacted by cancer and the collateral damage cancer brings forth. The story is broken into five parts below, culminating in a complete movie to be released around mid July 2017.

The movie will feature music from local artists and will be filmed in various locations throughout the Puget Sound region.

The purpose of the movie is to raise greater awareness of the direct and collateral damage of all impacted and the progress Fred Hutch has made in finding cures and reducing cancer’s foot print in our lives. In addition the film will be used to help drive fundraising for Greg’s team and promote the great work that Obliteride and Fred Hutch are doing to #CureCancerFaster!

Jenny, Ashley and other friends of associates will share their stories among a backdrop of elegant and action packed cycling footage of many riders. In addition the film follows Greg and his team as they ride around the Puget Sound and beyond preparing for Obliteride 2017. The film will take viewer up to weeks before the event, which will include 1500 – 2000 riders from throughout the Pacific Northwest and beyond.

Greg and his team, #WeRideWhy – zulily will ride 100 miles in one day to raise money for cancer research for Fred Hutch. The five year old cycling event takes place August 11 – 13, 2017.

Principal filming starts late February – with the first installment of the series to be released May 1, 2017.