Specialized Bicycle Components, Inc., more commonly known simply as Specialized, is a major American manufacturer of high performance bicycles, bicycle components and related products. It markets their products under the brand name “Specialized”. The company was founded in 1974 by Mike Sinyard and is based in Morgan Hill, California.
Many riders in recent years have used Specialized bicycles in the North American and European professional cycling circuits. In 2016, the professional road teams sponsored by Specialized are Etixx–Quick-Step, Astana Pro Team, Tinkoff, Boels–Dolmans and Axeon–Hagens Berman.
Mountain bike riders sponsored by Specialized include the downhill world champion Loïc Bruni, who rides for the Specialized Gravity Team, Troy Brosnan, of the separate Specialized Factory Racing team, Loris Vergier, Finn Iles, Jaroslav Kulhavy, Christoph Sauser, Lea Davison, Troy Brosnan, Martin Soderstrom, Simon Andreassen, Sam Gaze, Hannah Barnes, Annika Langvad, Kate Courtney, Mitch Ropelato, Curtis Keene, Nicholi Rogatkin, Dylan Dunkerton, Curtis Robinson, Matt Hunter and Howard Grotts.
Sponsored triathletes include Brent McMahon, Ruben Ruzafa, Non Stanford, Conrad Stoltz, Richard Murray, Melissa Hauschildt, Tim Don, Lisa Norden, Chris McCormack, Francisco Javier Gómez Noya, Gwen Jorgensen and Benjamin Hoffman.